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Marker
Pop business for the intelligent reader. A publication from Medium.

Branding

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Logology

The Olympic Games are an exercise in branding


Kanye West is proving how lucrative his quasi-religious appeal can be

Image: Gap/Reddit


Logology

USC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football players

The use of initials, sometimes combined with athletes’ uniform numbers, is extremely common.


Logology

The Bélo mark has established itself as the most iconic symbol among those of today’s tech unicorns

SOPA Images / Contributor


The nonalcoholic movement reserves 37% of the days in a calendar year, nearly three times as many as Meatless Monday

Photo by Europeana on Unsplash


Trend Mill

From $90,000 Oreos to BTS McDonald’s meals, crossovers are more than just a hype-inducing stunt

Photo: Supreme/Stylecaster

‘X’ marks the spot


Trend Mill

Brands have stopped ‘disemvoweling’ themselves

Conceptual image of colourful falling letters, casting shadows on a white wall.
Conceptual image of colourful falling letters, casting shadows on a white wall.
Photo: Catherine Falls Commercial/Moment/Getty Images



Would Nike still be Nike if it had been named Dimension Six?

Detail of the Air Jordan Nike shoes worn by Michael Jordan during a game in Washington, D.C., in 1985. Photo: Focus on Sport/Getty Images


No Mercy / No Malice

It’s time to rethink the strategy behind America’s primaries

Marker

Pop business for the intelligent reader. A publication from Medium.

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