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Marker
Pop business for the intelligent reader. A publication from Medium.

Number Crunch

Some investors warn that the eyewear company is being viewed through rose-tinted glasses

$6 billion: Warby Parker’s staggering valuation after its stock prices soared 36% during its debut on the stock market last Wednesday.

Many eyeballs were fixed on Warby Parker’s stock market debut on September 29, eager to see how the market would react to a DTC brand going public. The company…


NUMBER CRUNCH

McDonalds is the latest chain to offer a loyalty rewards program

Illustration: Save As/Medium

6000: That’s how many points you need to get a free Happy Meal in McDonald’s new loyalty program, aptly named MyMcDonalds Rewards, which begins its nationwide launch on July 8th.

McDonald’s is the latest in a long line to run a rewards program. Chipotle launched one in 2019. Taco Bell


Trend Mill

If it ain’t broke, sell it.

Photo: GettyImages

Once reserved for charity shops and flea markets, secondhand fashion has found a new lease of life. According to thredUP’s 2021 report on resale, the secondhand market is expected to double from $36 billion this year to a button-popping $77 billion by 2025. …


Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Credit: Constantine Johnny via Getty

Late last year, Disney announced a major reorganization prioritizing its streaming-video services. CEO Bob Chapek said that the move was a recognition of how consumers had changed their consumption habits amid the pandemic, favoring streaming platforms over movie theaters, as well as traditional broadcast and cable channels. Disney reoriented its…


Number Crunch

How the rapper-turned-designer is revolutionizing the face of Gap with his latest Yeezy drop

$200: That’s how much Gap’s first piece of clothing with Yeezy is retailing for since rapper and fashion designer Kanye West inked a 10-year deal with the retail giant last year.

Limited edition crossover products often arrive with huge levels of hype and quickly attract a price to match. To…


Logology

It’s not just a 3-digit number but a kind of secret handshake that locals — and consumers in-the-know — can recognize

“Screenshots last forever @NewEraCap,” tweeted @EricHarrisUA on May 25, 2021. Headwear giant New Era removed its “Local Market” line of baseball caps after being subjected to vigorous mockery on social media.

In a remarkable case of a company tucking its tail between its legs, headwear giant New Era last month apologetically pulled its “Local Market” line of baseball caps from its website after they were subjected to vigorous mockery on social media. The caps were similar to those that New Era…


TREND MILL

After the devastating impacts of the pandemic, retail is being forced to redefine the role of the brick-and-mortar store

Photo: Getty Images

Retail has endured one of its most difficult spells to date. The pandemic has ripped through the heart of the retail sector, severely reducing customer footprint and forcing periods of closure for stores not deemed essential. Many never reopened. A record 12,200 stores closed in the U.S. in 2020, and…


From meditation app Calm donating to mental health on behalf of Naomi Osaka to brands flying rainbow flags for pride month, corporations will seize any opportunity for cheap publicity

Getty Images / Staff

Last week, number one tennis player Naomi Osaka refused to attend a post-match press conference. She released a statement on Twitter explaining that she wouldn’t continue to put her mental health at risk to satisfy the press. She was fined $15,000.

In the furor surrounding both sides, she then posted…


TREND MILL

The release of an ugly sneaker signals where the industry is headed

Photo: MadNew Balance

As part of its “MADE Responsibly” limited collection, New Balance recently released what can only be described as the ugliest shoe ever made — unless you count Crocs as a shoe. But this was more than a successful attempt to tap into a booming market using a scarcity-mindset marketing ploy.


Trend Mill

The pandemic has hit checkout-aisle impulse purchases hard

Photo: Aleks Dorohovich/Unsplash

Do you need to worry about how fresh your breath is when you’re at a distance from everyone around you and wearing a mouth-covering mask?

The answer is, no, you don’t. As the Hershey Company, one of the major players in the gum market, elegantly put it, “The functional need…

Marker

Pop business for the intelligent reader. A publication from Medium.

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