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Pop business for the intelligent reader. A publication from Medium.

NUMBER CRUNCH

McDonalds is the latest chain to offer a loyalty rewards program

Illustration: Save As/Medium


Trend Mill

If it ain’t broke, sell it.

Photo: GettyImages


Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Credit: Constantine Johnny via Getty


Number Crunch

How the rapper-turned-designer is revolutionizing the face of Gap with his latest Yeezy drop


Logology

It’s not just a 3-digit number but a kind of secret handshake that locals — and consumers in-the-know — can recognize

“Screenshots last forever @NewEraCap,” tweeted @EricHarrisUA on May 25, 2021. Headwear giant New Era removed its “Local Market” line of baseball caps after being subjected to vigorous mockery on social media.


TREND MILL

After the devastating impacts of the pandemic, retail is being forced to redefine the role of the brick-and-mortar store

Photo: Getty Images


From meditation app Calm donating to mental health on behalf of Naomi Osaka to brands flying rainbow flags for pride month, corporations will seize any opportunity for cheap publicity

Getty Images / Staff


TREND MILL

The release of an ugly sneaker signals where the industry is headed

Photo: MadNew Balance


Trend Mill

The pandemic has hit checkout-aisle impulse purchases hard

Photo: Aleks Dorohovich/Unsplash


GASTRO-NOMICS

In just a few short years, the chain behind the Beefy 5-Layer Burrito has managed to become an obsession of vegans and vegetarians

A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow.
Photo Illustration: Save As/Medium; Source: Taco Bell

Marker

Pop business for the intelligent reader. A publication from Medium.

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