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Marker
Pop business for the intelligent reader. A publication from Medium.

Burger King

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Trend Mill

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

This is shaping up to be the year of the fast-food rebrand. First, Burger King unveiled a sharply executed redesign on January 7, announcing a total revamp across the entire brand, from its logo and packaging design to an updated digital and social media presence. It was an immediate smash hit, nodding back to the company’s classic 1969 logo while signaling the brand’s transition into a more digital-friendly brand. Less than a month later, on February 16, Burger King’s archrival McDonald’s followed suit and revealed a fresh new take on its product packaging. …


Internet Nostalgia

Burger King’s surreal ad campaign circa 2004 transformed how we thought about viral online marketing

In part two of our new series on the internet’s olden times, we return to the dawn of viral online marketing. This is the next installment of our weekly Internet Nostalgia series, which looks back at stories that captured the imagination and attention of the internet for a fleeting moment and then vanished as everyone moved on to something else. The world of the internet moves so quickly that things that happened five years ago might as well be black-and-white newsreel footage at this point. This series looks back at those phenomena and what they told us about the internet…

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