Think about your customer list. Think about the big accounts and the small ones, the customers who have been with you from the beginning and the newest clients, the customers who pay the most consistently, and the customers who pay late, and the customers who need the most love from you, the business owner, to ensure that they are happy. I bet you can name them all.
Now, here’s another one: Think about the customer who is the pickiest. I bet this one is especially easy for you to name.
No matter what business you are in, from a SaaS…
What’s the best way to tell the story of 2019 — of who we were and what we valued? Perhaps it’s the books we read, the politicians we elected, or the ideas we debated.
Nah. Look at the stuff. The Things. Objects. The products that overflow our commercial marketplace, designed for our consumption, that we loved, loathed, mocked, coveted, worried about, or just found so baffling we couldn’t stop obsessing about them.