Sign in

Marker
Pop business for the intelligent reader. A publication from Medium.

A fascinating new book paints a cautionary tale of Adam Neumann’s incredible rise and the dangers of the messianic leader

I only visited one WeWork office, a co-working space at 33 Irving Pl, in New York City, in 2018. I was there to help judge a technology competition and wondered why this company was meeting in a WeWork office.

I’d heard of WeWork but knew little about it. The buzz…


The e-commerce platform’s acquisition of Depop is only the latest move in its ambitious expansion plans

When businesses decide how to allocate their capital, they essentially have four options: reinvest, return capital to shareholders through dividends or repurchases, take on mergers and acquisitions, or build the balance sheet. Historically, tech companies have favored reinvesting: hiring more engineers, entering new markets, and building new products. But as…


Music streaming is crowded with competitors. Can Spotify’s podcast gamble keep it ahead of the pack?

“When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.” — Warren Buffett

Music streaming is a business with bad economics. The industry’s byzantine licensing structure has many mouths to feed. For each…


Southwest Airlines speaks a language of love, but for Palantir, it’s all about war

The use of metaphor in business is nothing new. Metaphors have been harnessed for decades to guide a company’s mission, shape its storytelling, and create a culture. …


In his final letter to shareholders, Jeff Bezos calculated how much his company has benefited stakeholders. Let’s check his math.

“If you want to be successful in business (in life, actually), you have to create more than you consume. Your goal should be to create value for everyone you interact with. Any business that doesn’t create value for those it touches, even if it appears successful on the surface, isn’t…


A little less enterprisey than Slack. A little more structured than Clubhouse. It’s just right.

In 2007, when BlackBerry was still the leader in the enterprise mobile space, a new competitor launched an irresistibly sleek touch-screen smartphone that epitomized the marriage of art and science. (Yes, we’re talking about the iPhone’s debut). BlackBerry executives scoffed at the seemingly pretentious device, which they thought would only…


GASTRO-NOMICS

In just a few short years, the chain behind the Beefy 5-Layer Burrito has managed to become an obsession of vegans and vegetarians

A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow.

Earlier this month, like Simba returning from exile, Taco Bell’s potatoes were officially restored to the company’s menu board — Spicy Potato Soft Taco and all. …


In both business and politics, leaders tend to overestimate how much they have in common with their audience

Perhaps the most basic political fact about the Covid relief bill Congress just passed —and that I wrote about a couple of days ago — is that its provisions are, for the most part, widely popular and largely uncontroversial. …


A well-meaning Twitter thread goes off the rails

Oh, Burger King, you can’t “Have it your way,” when it comes to Twitter etiquette.

By now you’ve likely seen Burger King U.K.’s tweet (it’s since been removed) that said, “Women belong in the kitchen.” On any normal day, this tweet would’ve been considered a huge miss. …


Gastro-nomics

From the McDonald’s Filet-O-Fish to the new Popeyes Cajun Flounder, the battle of the fish has become a spring tradition

A photo illustration of a generic fish sandwich wearing a crown, placed on a pedestal.

Gastro-nomics is a new column about the intersection of food, business, and culture.

Around this time each year, drugstores lay their pastel eggs, Peeps appear in bins for impulse buys, and enormous hams take center stage in deli cases across America. If Easter-themed products are a neon-colored commercial iceberg, there’s…

Marker

Pop business for the intelligent reader. A publication from Medium.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store