Sign in

Marker
Pop business for the intelligent reader. A publication from Medium.

Consumer

In Marker. More on Medium.

‘For all that I admire about Jeff Bezos, I can’t get oil tycoon John D. Rockefeller out of my head’


Number of the Day

Consumers are spending an average of $50 less on gifts, decor, and other holiday purchases this year

Marker Number of the Day: $997.79 — Estimated holiday spending, per consumer, in 2020 (Source: National Retail Federation)
Marker Number of the Day: $997.79 — Estimated holiday spending, per consumer, in 2020 (Source: National Retail Federation)
Photo illustration, source: freestocks/Unsplash


Covid broke the Lipstick Index and a lot of other economic indicators. Here’s what should replace them.

Illustration: Rose Wong


Product shortages, clogged supply chains, and stir-crazy parents have left companies scrambling to keep up with surging demand

Photo illustration: Dora Godfrey; image sources: Blanchi Costela/Getty Images, Airstream, Coleman, Intex


A bag of King Arthur Flour propped up next to a baguette, eggs, and a whisk.
A bag of King Arthur Flour propped up next to a baguette, eggs, and a whisk.
Photos: Stephanie Gonot

How King Arthur Flour found itself in the unlikely crosshairs of a pandemic


The pandemic is altering short-term shopper behavior — and retailers can’t keep up

An illustration of a man wearing a face mask, surrounded by a stockpile of toilet paper, weapons ammo, kettlebells, and cans.
An illustration of a man wearing a face mask, surrounded by a stockpile of toilet paper, weapons ammo, kettlebells, and cans.
Illustration: Xavier Lalanne-Tauzia

Freezers


Why is the quarantine-friendly company’s stock suddenly tanking?

A Peloton stationary bike sits on display at one of the fitness company’s studios on December 4, 2019 in New York City.
A Peloton stationary bike sits on display at one of the fitness company’s studios on December 4, 2019 in New York City.
Photo: Scott Heins/Getty Images


Off Brand

If Panera thinks it can sell $8.99 subscriptions, who can’t?

Illustration: Fran Caballero

Marker

Pop business for the intelligent reader. A publication from Medium.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store