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Now is not the time to be embarrassed about asking customers and lenders for help

A photo of a businessman standing in water.
A photo of a businessman standing in water.
Photo: ferrantraite/Getty Images


Companies that adopt a ‘membership mindset’ are best-positioned to survive this downturn

Photo: Future Publishing/Getty Images


Off Brand

The athletic-gear company made the mistake of obsessing too much over its most influential customers

Illustration: Fran Caballero


Successful customers are the key to a successful startup — here’s how to build the team that can make sure both things happen

A photo of a smiling woman on the phone at her desk in front of her computer.
A photo of a smiling woman on the phone at her desk in front of her computer.
Photo: isayildiz/Getty Images


Off Brand

Technology might enable you to swat away ‘Karens’ — but new research reveals that you probably don’t want to

An illustration of a computer with arms trying to swat away flies, who represent annoying customers.
An illustration of a computer with arms trying to swat away flies, who represent annoying customers.
Illustration: Evan Weselmann


Here’s why you should make your neediest customer your best friend

Photo: Ronnie Kaufman/Getty Images

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