Data Science
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Comment of the Week
Marker readers weigh in on the relevance of statistics in modern society
Earlier this week, Marker launched: “I Read It So You Don’t Have To,” a new series by Senior Books Editor Kaushik Viswanath that gives you the TL;DR on a business book you want to read but (let’s face it) will never have time to. For the inaugural edition, Viswanath reviewed Tim Harford’s The Data Detective: Ten Easy Rules to Make Sense of Statistics, which he called “an entertaining tour through the many ways in which we can learn to ask the right questions when snuffing out data and statistics. How do you separate useful stats from misleading ones? …
They are a textbook example of how to strategically use data to stay competitive
Starbucks doesn’t simply sell huge numbers of hot and cold drinks around the world — it also gathers huge amounts of data from over 100 million transactions a week. How does it use this data? And what role do A.I. and the internet of things (IoT) play in this?
The way Starbucks uses data and modern technology for competitive advantage is instructive for all businesses, regardless of size. For example, it’s a pioneer in combining loyalty systems, payment cards, and mobile apps. But that just scratches the surface.
This article highlights five of the most interesting examples of how Starbucks…
