Marketers spent the last decade trying to turn mundane transactions into emotional joyrides. They failed.
Remember those March 2020 pandemic emails? Probably not. Because every company said the same damn thing:
- A message to our customers about Covid-19
- A message from Namecheap’s CEO
- A message from AIR MILES regarding Covid-19
Meanwhile, every TV commercial used the same box of magnetic poetry:
- During these unprecedented times…