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Image: NordWood Themes/Unsplash

While far from a successful case study, I’ll never forget stumbling across multiple copies of Airbnb’s discontinued Pineapple travel magazine in the back corner of Bouwerie Iconic Magazines in New York City. Of course, I recalled the powerful first impression Pineapple’s stories, layouts, and photography made on me — a…


In recent years, a number of observers of the commercial landscape have commented on an increasing sameness across the world of brand design. James Edmondson’s 2018 “Everybody fall in line” tweet pointed out the tendency of tech giants to adopt similar vanilla sans-serif logotypes. Thierry Brunfaut and Tom Greenwood decried…


It may be that no company today better personifies America, or perhaps simply ’Merica, than Black Rifle Coffee, which has grown into a multimillion-dollar concern by building a brand centered around a right-wing political stance that is heavy on, as the name would suggest, its reverence for firearms.

Black Rifle’s…


Picture a typical downtown in your mind. What do you see? Historically, it may have been soaring peaks of commercial skyscrapers, the bustle of commuters running to and from the office, and perhaps a local institution like a famed restaurant, theatre, or place of cultural significance. Most, however, wouldn’t immediately…


The use of initials, sometimes combined with athletes’ uniform numbers, is extremely common.

As college sports have become increasingly big businesses in the United States, with many coaches’ salaries measured in millions of dollars and television contracts reaching the billions, the NCAA and its member institutions, the universities that field the teams, have had difficulty in continuing to maintain the façade of amateurism


SOPA Images / Contributor

Logos have become popular topics for public discussion in recent years, thanks in large part to the emergence of social media. And in the past decade, perhaps no logo has generated as much online chatter as Airbnb’s 2014 “Bélo” mark, formed by a simple line tracing a triangle, with a…

Image of four iconic brands (Heinz ketchup, Campbell’s tomato soup, Hot Wheels, and Coca-Cola) with their trademark colours and unique fonts removed.

Remember those March 2020 pandemic emails? Probably not. Because every company said the same damn thing:

  • A message to our customers about Covid-19
  • A message from Namecheap’s CEO
  • A message from AIR MILES regarding Covid-19

Meanwhile, every TV commercial used the same box of magnetic poetry:

  • During these unprecedented times…

Trend Mill

Image credit: McDonald’s

This is shaping up to be the year of the fast-food rebrand. First, Burger King unveiled a sharply executed redesign on January 7, announcing a total revamp across the entire brand, from its logo and packaging design to an updated digital and social media presence. It was an immediate smash…


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