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Marker
Pop business for the intelligent reader. A publication from Medium.

Design

In Marker. More on Medium.

Image of four iconic brands (Heinz ketchup, Campbell’s tomato soup, Hot Wheels, and Coca-Cola) with their trademark colours and unique fonts removed.
Image of four iconic brands (Heinz ketchup, Campbell’s tomato soup, Hot Wheels, and Coca-Cola) with their trademark colours and unique fonts removed.

Marketers spent the last decade trying to turn mundane transactions into emotional joyrides. They failed.

  • A message to our customers about Covid-19
  • A message from Namecheap’s CEO
  • A message from AIR MILES regarding Covid-19
  • During these unprecedented times…
  • During these unprecedented times, now more than ever…
  • During these unprecedented times, now more than ever, we’re all in this together.


Trend Mill

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

Image credit: McDonald’s


Trend Mill

The fast food giant’s redesign proves you can jump on the latest design trends without losing the soul of your company

Image credit: Burger King Corporation

The company is seeking a more natural, old-fashioned look, with minimal noise and colors like red, brown, and…


Logology

Why everyone from Goldman Sachs to Netflix is investing in their very own typeface

A collage of different images with various brand custom fonts like “Salesforce Sans,” “Southwest Sans,” and “Uber Moves.”
A collage of different images with various brand custom fonts like “Salesforce Sans,” “Southwest Sans,” and “Uber Moves.”
Photo illustration, sources: Banana Republic/Salesforce/Uber/Southwest


Logology

The music company has succeeded despite its branding, not because of it

A mobile phone screen displays the logo of Spotify in Antalya, Turkey on February 27, 2020.
A mobile phone screen displays the logo of Spotify in Antalya, Turkey on February 27, 2020.
Photo: Mustafa Ciftci/Anadolu Agency/Getty Images


Logology

A new wave of company logos all include the same three-letter word

A collage of logos including Humboldt, JC Penney, Kangol Vintage, The Shave, Coors Light, and more.
A collage of logos including Humboldt, JC Penney, Kangol Vintage, The Shave, Coors Light, and more.
Images: James I. Bowie

In recent years, “Est.” has made quite a comeback, appearing in trademarks at a…



Off Brand

An Apple iOS feature proves that sometimes even the most well-intentioned nudge could use a rethink

Illustration: Tom Guilmard

Marker

Pop business for the intelligent reader. A publication from Medium.

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