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Marker
Pop business for the intelligent reader. A publication from Medium.

Design

In Marker. More on Medium.

Logology

We can measure whether today’s trademarks and logos all look alike. But criticism of sameness has always dominated the discourse.


Logology

Why brands that have nothing to do with firearms use rifle imagery to appeal to their clientele


Metropolis

The death of central business districts is here, and with it comes an opportunity to reshape our cities


Logology

The Olympic Games are an exercise in branding


Logology

USC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football players

The use of initials, sometimes combined with athletes’ uniform numbers, is extremely common.


Logology

The Bélo mark has established itself as the most iconic symbol among those of today’s tech unicorns

SOPA Images / Contributor


Image of four iconic brands (Heinz ketchup, Campbell’s tomato soup, Hot Wheels, and Coca-Cola) with their trademark colours and unique fonts removed.

Marketers spent the last decade trying to turn mundane transactions into emotional joyrides. They failed.

  • A message to our customers about Covid-19
  • A message from Namecheap’s CEO
  • A message from AIR MILES regarding Covid-19
  • During these unprecedented times…


Trend Mill

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

Image credit: McDonald’s


Trend Mill

The fast food giant’s redesign proves you can jump on the latest design trends without losing the soul of your company

Image credit: Burger King Corporation

Marker

Pop business for the intelligent reader. A publication from Medium.

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