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Pop business for the intelligent reader. A publication from Medium.

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Number Crunch

The reviews are fake, but the money is very real

Number Crunch logo next to an illustration of a magnifying glass hovering over 5 star ratings, with the text “$10,950: The cost of 1,000 fake Amazon reviews”
Number Crunch logo next to an illustration of a magnifying glass hovering over 5 star ratings, with the text “$10,950: The cost of 1,000 fake Amazon reviews”


Object of the Week

They tried to overthrow our government, and all they got was a stupid T-shirt

Trump supporters flying flags near the U.S. Capitol following the Stop the Steal rally on January 6, 2021 in Washington, DC.
Trump supporters flying flags near the U.S. Capitol following the Stop the Steal rally on January 6, 2021 in Washington, DC.
Photo: Selcuk Acar/NurPhoto/Getty


The pandemic turbo-charged e-commerce — now the two giants are battling over the future of shipping

A FedEx shipping box rotates against a backdrop of toilet paper, gift boxes, and hand sanitizer
A FedEx shipping box rotates against a backdrop of toilet paper, gift boxes, and hand sanitizer
Illustration: Shira Inbar


A person holds their credit card while online shopping on their laptop.
A person holds their credit card while online shopping on their laptop.
Photo: Klaus Vedfelt/Getty Images


Photo by John Greim/LightRocket via Getty Images


A decade and a half after the publication of Chris Anderson’s book, most creators have lost out to the aggregators

Path traveling from present to past via computer screens. Credit cards, sunglasses, books, plants, and razors float through.
Path traveling from present to past via computer screens. Credit cards, sunglasses, books, plants, and razors float through.
Illustration: Kate Dehler


Where Are They Now

The beloved airline catalog actually beat Amazon to e-commerce, until things fell apart

SkyMall logo
SkyMall logo
Photo illustration, source: urban_data via flickr/CC BY 2.0



From Gap to Vistaprint, companies are betting on masks to save them. But what happens when the bubble pops?

Illustration: Bráulio Amado

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Pop business for the intelligent reader. A publication from Medium.

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