Sign in

Marker
Pop business for the intelligent reader. A publication from Medium.

Electric Car

In Marker. More on Medium.

Why reverse mergers are becoming a pillar for the emerging electric transportation industry

Photo: Richard Newstead/Getty Images


Comment of the Week

Marker readers — including early adopters — weigh in on the cost of going electric

Sanga Park / EyeEm


Electric car charging is operating on a version of the freemium model — cheap only until you are hooked

Photo: Sean Gallup/Getty Images



The Mobilist logo wordmark
The Mobilist logo wordmark


The carmaker’s $2 billion deal with an unproven upstart reveals just how little confidence it has to beat Tesla

Photo: Andrew Caballero-Reynolds/Getty Images


An illustration of cowboy characters with lassos driving Tesla Cybertrucks.
An illustration of cowboy characters with lassos driving Tesla Cybertrucks.
Illustrations: Jackson Gibbs

Can Tesla and Rivian convince practical Ford-loving pickup drivers to buy their futuristic machismo machines?


From Tesla to Ford, electric carmakers are all making the same mistake — only marketing to men.

Photo: Frederic J. Brown/Getty Images

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store