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Marker
Pop business for the intelligent reader. A publication from Medium.

Face Mask

In Marker. More on Medium.

Number of the Day

There’s a boom now, but the bust can’t be far behind

Marker # of the Day: $6 billion — Estimated potential sales of face masks in the U.S. in 2021. Source: KeyBanc
Marker # of the Day: $6 billion — Estimated potential sales of face masks in the U.S. in 2021. Source: KeyBanc

$6 billion: That’s the potential U.S. market for face masks in 2021, according to KeyBanc. But as Adam Bluestein pointed out recently in Marker, with sellers from Gap to Vistaprint to Etsy crafters pivoting to masks as a fresh revenue stream, and masks “now available at every Home Depot, gas station, convenience store, and, yes, even vending machine,” it’s clear that we’re closing in on Peak Mask.

Bluestein traces how this happened — and looks ahead to how the end of the mask boom might shake out. When business card maker Vistaprint started offering masks in April, he reports, they…


From Gap to Vistaprint, companies are betting on masks to save them. But what happens when the bubble pops?

If you arrived at the Vistaprint website looking to bulk-order some promotional pens or business cards or other swag you could send en masse to your remote staff as a morale boost and accidentally landed on its masks page, you most certainly would think you’re in the wrong place. A slick, minimalist grid floating over airy white space flaunts mask collaborations with the most street-cred artists around — L.A. psychedelic multimedia artist Jen Stark, Dutch illustrator Parra, New York graffiti legend Futura Laboratories, and famed graphic designer Geoff McFetridge. If art’s not your thing, then politics might be — there’s…

Marker

Pop business for the intelligent reader. A publication from Medium.

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