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Marker
Pop business for the intelligent reader. A publication from Medium.

Food

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How technology is changing the rules of the restaurant industry

The first company I worked for used Lotus Notes, an email client developed by Lotus Software in 1989 and seemingly not refreshed since. It also used a custom-built CRM made during the Reagan Administration and held together with duct tape and bubble gum. If you’ve ever worked for a large…


On Wednesday, September 22nd, we officially entered autumn of 2021. Everyone has their favorite seasonal traditions, but it seems all restaurants celebrate in the same way: pumpkin spice. …


In 2020, McDonald’s did something unexpected. They released a collaboration meal with Travis Scott, a massively popular rapper and producer. Since then, the fast-food chain has been plastering celebrity faces onto promotional meals at an alarming rate. …


Trend Mill

Is the sun going down on the ‘White Claw Summer’ for the last time?

“There ain’t no laws when you’re drinking claws.”

The now-famous line from the viral video by comedian Trevor Wallace, titled ‘drinks White Claw once’, marked a turning point for the fate of the hard seltzer — and the White Claw brand — catapulting the drink to fame.

White Claw debuted…


Object of the Week

Bucatini is so 2020

Enlarged view of a new type of pasta called “cascatelli.” The pasta has a U-shape with a ribbed outer edge.

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

The 21st century has been a time of constant technical innovation — and a time for ridiculously overthinking food. These seemingly unrelated meta-trends have now coalesced in cascatelli, a brand…


GASTRO-NOMICS

In just a few short years, the chain behind the Beefy 5-Layer Burrito has managed to become an obsession of vegans and vegetarians

A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow.

Earlier this month, like Simba returning from exile, Taco Bell’s potatoes were officially restored to the company’s menu board — Spicy Potato Soft Taco and all. …


The history of America’s St. Patrick’s Day dinner staple

St. Patrick’s Day is about more than just green beer and Shamrock Shakes, of course. It’s about corned beef and cabbage, too. Even with parades canceled and many bars closed due to Covid-19, a recent survey by the National Retailers Federation and Prosper Insights & Analytics found that 49% of…


Gastro-nomics

From the McDonald’s Filet-O-Fish to the new Popeyes Cajun Flounder, the battle of the fish has become a spring tradition

A photo illustration of a generic fish sandwich wearing a crown, placed on a pedestal.

Gastro-nomics is a new column about the intersection of food, business, and culture.

Around this time each year, drugstores lay their pastel eggs, Peeps appear in bins for impulse buys, and enormous hams take center stage in deli cases across America. If Easter-themed products are a neon-colored commercial iceberg, there’s…


Turns out it’s more than just a silly game of fast food one-upmanship

In summer 2019, Popeyes fired the first shot in the chicken sandwich war, going after chicken king Chick-fil-A and vowing to take no prisoners. After just two weeks, the first battle reports were in: The Popeyes sandwich was a runaway hit. Straight out of the gate, Popeyes had grabbed more…


Object of the Week

How a shortage of the most boring cereal turned it into a pandemic sensation

A Grape-Nuts cereal box photoshopped onto a purple background with the text “Object of the Week” and a square frame surrounding the cereal box.

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

Of all the shortages the country has endured in the pandemic era, surely the scarcity of Grape-Nuts is among the least important. No lives are at stake; it is not…

Marker

Pop business for the intelligent reader. A publication from Medium.

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