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Pop business for the intelligent reader. A publication from Medium.

Investment

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The traditional route to going public is too slow for companies that want to cash in on hype

Image: John Lund/Photodisc/Getty Images


The coronavirus eliminated the lengthy, expensive boondoggle — and it turns out, that’s a very good thing

Image: John Lund/Photodisc/Getty Images


Why a new approach to venture capital is powering more sustainable startups — and funding more diverse founders

A man wearing a unicorn mask standing in a sunny field.
Photo: Mimi Haddon/DigitalVision/Getty Images


Startups need to brace for fewer seed rounds, harsher terms and more earthly valuations

A $100 US dollar bill against a black background.
Photo: Mike Kemp/Getty Images


And other lessons on venture investing during a crisis

Customers rush to purchase toilet paper at a Target store during panic shopping.
Photo: Paul Hennessy/Echoes Wire/Barcroft Media/Getty Images


Inversion is a powerful tool for decision-makers

Photo: PM Images/Getty Images


While most VCs were focused on software, Kirsten Green at Forerunner Ventures saw the potential of the direct-to-consumer revolution

A photo of Kirsten Green speaking at an event.
Kirsten Green speaks onstage at the 2018 Forbes Women’s Summit at Chelsea Pier in New York City. Photo: ANGELA WEISS/AFP via Getty Images

Marker

Pop business for the intelligent reader. A publication from Medium.

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