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Marker
Pop business for the intelligent reader. A publication from Medium.

Legacy

In Marker. More on Medium.

Off Brand

If we look at the recent history of startups swallowing iconic brands, the answer is yes.

Earlier this year, Canadian retail firm Hudson’s Bay made it known that it was considering selling off one of its properties: the “iconic” Lord & Taylor department store chain. Founded in 1826 and a staple at malls across America, Lord & Taylor’s revenue last year was around $1.1 billion. But like other department stores, it has struggled to adjust to the digital era, closing stores and even selling its storied, flagship Fifth Avenue location to WeWork; it lost about $90 million last year.

A few weeks ago, a buyer emerged: Le Tote. That name is likely less familiar, given that…

Marker

Pop business for the intelligent reader. A publication from Medium.

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