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Money Talks

Gyms, restaurants, and movie theaters are all reeling for the very same reason

Money Talks is a column that explores what happens when business, the economy, and culture collide.

On July 11, the American economy hit a key milestone in its recovery from the coronavirus: the Magic Kingdom at Walt Disney World reopened. The world’s most popular theme park had been shuttered since March 16, and the expectation was that Disney lovers from across the U.S., frustrated after months indoors, would flock to Orlando. And in the weeks leading up to the reopening, Disney had more than enough reservations to fill the park to its new, limited capacity. But as reopening day approached…

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