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Pop business for the intelligent reader. A publication from Medium.

Marketing

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Kanye West is proving how lucrative his quasi-religious appeal can be

Image: Gap/Reddit


NUMBER CRUNCH

McDonalds is the latest chain to offer a loyalty rewards program

Illustration: Save As/Medium


Southwest Airlines speaks a language of love, but for Palantir, it’s all about war

The heart logo on the underbelly of a Southwest Airlines plane (Photo by Southwest Airlines)


The nonalcoholic movement reserves 37% of the days in a calendar year, nearly three times as many as Meatless Monday

Photo by Europeana on Unsplash


Why the latest publicity stunt by United has plenty of potential to backfire

Image credit: United Airlines


Trend Mill

From $90,000 Oreos to BTS McDonald’s meals, crossovers are more than just a hype-inducing stunt

Photo: Supreme/Stylecaster

‘X’ marks the spot


TREND MILL

The release of an ugly sneaker signals where the industry is headed

Photo: MadNew Balance


Trend Mill

The pandemic has hit checkout-aisle impulse purchases hard

Photo: Aleks Dorohovich/Unsplash


Off Brand

Brands rush in to help end the pandemic with vaccine doughnuts and other marketing stunts

A promotional graphic with a partially eaten Krispy Kreme doughnut above a Covid-19 vaccination card, next to the text “Show your Vaccination Card, get a FREE Original Glaze Doughnut”
A promotional graphic with a partially eaten Krispy Kreme doughnut above a Covid-19 vaccination card, next to the text “Show your Vaccination Card, get a FREE Original Glaze Doughnut”
Photo: Krispy Kreme/Business Wire


Comment of the Week

Marker readers weigh in on the explosion of corporate merch drops

Image: Tim Robberts/Getty Images

Marker

Pop business for the intelligent reader. A publication from Medium.

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