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Marker
Pop business for the intelligent reader. A publication from Medium.

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The clothing chain lures younger customers with a treasure hunting experience similar to a thrift store

At this very moment, there is a member of Gen Z thinking of buying a ripped shirt because it’s fashionable. While I, a Millennial, don’t understand the appeal, I know I’ve been suckered into a few questionable fashion choices. …


On Wednesday, September 22nd, we officially entered autumn of 2021. Everyone has their favorite seasonal traditions, but it seems all restaurants celebrate in the same way: pumpkin spice. …


2020 was a hard year for a lot of businesses. Regulations made some operations impossible, but health and fitness establishments lived in a weird gray zone. While many retail stores ceased all operations, gyms were able to remain open at varied capacities while abiding by ever-changing protocols. …


The company is attempting to appeal to growing demand for sustainability

You’d be forgiven for assuming Ikea’s best-selling product is its meatballs (full disclosure: not a fan). In fact, the company’s biggest hit is the humble Billy bookcase. Ikea sells one from its famous blue and yellow gates every 5 seconds. …


Two decades ago, you would need to go to the mall if you wanted to chase trends. All of the most popular fashion brands had their own stores and the department stores tended to have the latest trends in home goods. In 2020, this experience has drastically changed. …


In 2020, McDonald’s did something unexpected. They released a collaboration meal with Travis Scott, a massively popular rapper and producer. Since then, the fast-food chain has been plastering celebrity faces onto promotional meals at an alarming rate. …


Trend Mill

Is the sun going down on the ‘White Claw Summer’ for the last time?

“There ain’t no laws when you’re drinking claws.”

The now-famous line from the viral video by comedian Trevor Wallace, titled ‘drinks White Claw once’, marked a turning point for the fate of the hard seltzer — and the White Claw brand — catapulting the drink to fame.

White Claw debuted…


Kanye West is proving how lucrative his quasi-religious appeal can be

On June 8, 2021, Kanye West turned 44. Yeezy Gap made the first product from its collection available for a pre-order: the Yeezy Gap round jacket. It was widely available, for a limited time; another time will come in autumn of 2021. All official traces of it at the Gap…


NUMBER CRUNCH

McDonalds is the latest chain to offer a loyalty rewards program

6000: That’s how many points you need to get a free Happy Meal in McDonald’s new loyalty program, aptly named MyMcDonalds Rewards, which begins its nationwide launch on July 8th.

McDonald’s is the latest in a long line to run a rewards program. Chipotle launched one in 2019. Taco Bell


Southwest Airlines speaks a language of love, but for Palantir, it’s all about war

The use of metaphor in business is nothing new. Metaphors have been harnessed for decades to guide a company’s mission, shape its storytelling, and create a culture. …

Marker

Pop business for the intelligent reader. A publication from Medium.

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