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Pop business for the intelligent reader. A publication from Medium.

McDonalds

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NUMBER CRUNCH

McDonalds is the latest chain to offer a loyalty rewards program

Illustration: Save As/Medium


Trend Mill

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

Image credit: McDonald’s


Gastro-nomics

From the McDonald’s Filet-O-Fish to the new Popeyes Cajun Flounder, the battle of the fish has become a spring tradition

A photo illustration of a generic fish sandwich wearing a crown, placed on a pedestal.
A photo illustration of a generic fish sandwich wearing a crown, placed on a pedestal.
Photo Illustration: Save As/Medium; Source: Getty Images


Restaurants are pivoting to drive-thrus—but it’s a foreboding economic indicator

Photo: Jeff Greenberg/Getty Images


Black customers and business owners have long loved the franchise, but does it love them back?

Photo: Mohd Samsul Mohd Said/Getty Images

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Pop business for the intelligent reader. A publication from Medium.

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