Pop business for the intelligent reader. A publication from Medium.
Mobile Games
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All that Mafia Wars and Farmville spam in your Facebook news feed was paying off for someone
If you’ve recently played any mobile game — particularly the “free to play” — you’ve probably seen more full-screen interstitial ads for other mobile games than you could ever possibly want. The reason is simple: A North American mobile interstitial ad can earn a solid $5 CPM. Translated: Each viewed video is worth more than listening to one stream on Spotify. Today, you can reliably earn more by spamming the App Store with slot machine games than by recording an album.
In this particular flavor of predatory advertising, free games earn money by showing ads for other free games, bouncing…
