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From buying to collecting to ownership

A drop is a seemingly random release of a limited-number of products with a goal of creating perception of scarcity and urgency. Drops have proven to be a successful brand-building tool, as they reliably drive word-of-mouth, FOMO, create insta-communities, and use wait lines as their advertising. Drops command for a…

Money Talks

Welcome to the new tragedy of the commons

In the 1950s, the Grand Banks off the coast of Newfoundland was, as it had been for centuries, one of the richest fisheries in the world, home to a massive and endlessly replenished population of cod. The fishery provided food for people across North America, and jobs to tens of…

If Top Shot wants to appeal to collectors instead of speculators, it should take a page from NFL Films

Prices at NBA Top Shot, where you can buy and sell non-fungible tokens (NFTs) of NBA highlights, have cratered in the past couple of weeks, part of what appears to be a broader sell-off in risky assets of many kinds, including high-flying tech stocks and cryptoassets.

This isn’t exactly shocking…

Our kids understand it better than we do. And it’s training them for the token economy.

The stock market, still caught up in the GameStop trading frenzy, recently put a spotlight on the gaming industry’s latest entrant: Roblox. It debuted on the New York Stock Exchange last week via direct listing and was valued at a mind-boggling $45 billion. …

What one NBA highlight tells us about the NFT bubble

The speculative frenzy surrounding NFTs (non-fungible tokens) has only gotten more frenzied since I wrote about it for Marker last week, with an NFT of an artwork by digital artist Beeple being auctioned off by Christie’s for more than $69 million. But incomprehensible as that sale was, the Beeple piece…

Money Talks

The latest collectible boom is fueled by speculators, not enthusiasts

If every era has its quintessential collectible, something that speaks to the historical moment and becomes a seeming route to riches, ours is clearly the “non-fungible token” (or NFT). Over the past year, NFTs — which include, among other things pieces of digital art, digital cards featuring NBA highlights, and…


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