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Object Of The Week

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Object of the Week

Bucatini is so 2020

Photo illustration: Save As/Medium; Source: Scott Gordon Bleicher/Dan Pashman

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

The 21st century has been a time of constant technical innovation — and a time for ridiculously overthinking food. These seemingly unrelated meta-trends have now coalesced in cascatelli, a brand…


Object of the Week

After more than a year of travel being ground to a halt, timing is everything

Photo illustration: Save As/Medium; Source: Breeze Airways

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

A year deep into a deadly pandemic that crippled the travel industry — U.S. …


Object of the Week

At a time when women have been hit hardest by the recession, brands are making International Women’s Day about themselves

Photo illustration: Save As/Medium; Source: PRNewsWire: The Hershey Company

“There is no Hershey’s without ‘SHE,’” the candy behemoth announced recently.

The occasion for this, uh, insight was International Women’s Day, this past Monday. To mark the day — and March as Women’s History Month — the company “developed a small batch” of its flagship chocolate bars, with the package…


Object of the Week

”My Home Office” for kids lands somewhere between dark satire and a meme

Photo Illustration: Save As/Medium; Source: Fisher-Price

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

It looks like a parody, and a rather dark one at that: The Fisher-Price My Home Office play set includes a fake laptop, headset, latte cup, pretend phone, and “4…


Object of the Week

The new fleet of electric vehicles paints a brighter future where the post office actually still exists

Photo illustration, source: USPS

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

It’s been a rough year — well, a rough decade or two — for the U.S. Postal Service. So it’s notable that in addition to enduring another round of criticism


Object of the Week

How a shortage of the most boring cereal turned it into a pandemic sensation

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

Of all the shortages the country has endured in the pandemic era, surely the scarcity of Grape-Nuts is among the least important. No lives are at stake; it is not…


Object of the Week

The story of a hippie sandal, a six-figure handbag, private equity, and a very mischievous art collective

Credit: MSCHF

Object of the Week is a new column exploring the objects a culture obsesses over and what that reveals about us.

Birkenstocks, “fashion’s original ugly shoe,” as the Business of Fashion put it the other day, are having a moment. …


Object of the Week

The meme investor mob came after a physical commodity, and it didn’t go well

Object of the Week is a new column exploring the objects a culture obsesses over and what that reveals about us.

Over the past week or so, the meme-crazed, Reddit-fueled “stonk market” phenomenon careened in a new direction. Instead of aiming to drive up the share price of yet another…


Object of the Week

Explaining our obsession with the most banal gadget left in the Oval Office

Photo illustration, source: Brooks Kraft LLC/Corbis/Getty Images

Object of the Week is a new column exploring the objects a culture obsesses over and what that reveals about us.

A presidential transition requires a heady array of delicate and complex challenges and coordination, ensuring that the mighty apparatus that is the United States government moves forward as smoothly…


Object of the Week

They tried to overthrow our government, and all they got was a stupid T-shirt

Trump supporters flying flags near the U.S. Capitol following the Stop the Steal rally on January 6, 2021 in Washington, DC.
Photo: Selcuk Acar/NurPhoto/Getty

Object of the Week is a new column exploring the objects a culture obsesses over and what that reveals about us.

Nearly two weeks after the January 6 attack on the U.S. Capitol building that left five dead, including a law enforcement officer who was beaten to death by the…

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Pop business for the intelligent reader. A publication from Medium.

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