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Pop business for the intelligent reader. A publication from Medium.

Offbrand

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Off Brand

Brands rush in to help end the pandemic with vaccine doughnuts and other marketing stunts

A promotional graphic with a partially eaten Krispy Kreme doughnut above a Covid-19 vaccination card, next to the text “Show your Vaccination Card, get a FREE Original Glaze Doughnut”
A promotional graphic with a partially eaten Krispy Kreme doughnut above a Covid-19 vaccination card, next to the text “Show your Vaccination Card, get a FREE Original Glaze Doughnut”
Photo: Krispy Kreme/Business Wire


Off Brand

An angsty public is turning the Pfizer, Moderna, and Johnson & Johnson vaccines into a dangerous brand battleground

A photo illustration featuring a shopping basket filled with vials of Covid-19 vaccines and shots.
A photo illustration featuring a shopping basket filled with vials of Covid-19 vaccines and shots.
Photo Illustration: Save As/Medium; Source: Getty Images


Off Brand

Why one of the most important technological objects in a democracy — now at the center of every conspiracy theory — has been such a sleepy industry

A photo collage of a man driving a horse-pulled cart, with a voting booth on the cart.
A photo collage of a man driving a horse-pulled cart, with a voting booth on the cart.
Illustration: Julia Moburg/Medium


Off Brand

The chain continues to deliver in hurricanes, pandemics — and now energy grid disasters

H-E-B Grocery Store and parker cars in front, Texas
H-E-B Grocery Store and parker cars in front, Texas
Photo: Tony Webster via flickr/CC BY 2.0


Off Brand

In recent weeks the stock trading app has been in reputational free fall. So why is it more popular than ever?

An illustration of a green Robin Hood cap (the bycocket) with the Robinhood company’s  feather logo placed four times along the cap.
An illustration of a green Robin Hood cap (the bycocket) with the Robinhood company’s  feather logo placed four times along the cap.
Illustration by Julia Moburg for Marker


Off Brand

The oat milk brand played meta-level advertising jujitsu

Oatly CEO Toni Petersson playing the keyboard in the middle of a field with a cup and carton of Oatly oat milk to his side.
Oatly CEO Toni Petersson playing the keyboard in the middle of a field with a cup and carton of Oatly oat milk to his side.
Photo: Oatly


Off Brand

Silicon Valley’s new favorite social platform just had a breakthrough moment

Photo: Thomas Trutschel/Getty Images


Off Brand

DoorDash, Triller, and Robinhood are taking the field, while Budweiser and Pepsi sit it out

Logos of Fiverr, Coca-Cola, Doordash, Pepsi, Triller, and Budweiser as O’s and X’s on a football play
Logos of Fiverr, Coca-Cola, Doordash, Pepsi, Triller, and Budweiser as O’s and X’s on a football play
Illustration by Julia Moburg for Marker


Off Brand

The rebel boot persisted — even when no one was wearing shoes

Photo illustration; image sources: UniversalImagesGroup, Gisela Schober, Daniel Giry/Getty Images


Off Brand

Corporate America’s sudden change of heart has less to do with politics and more to do with chaos

A big mat with a photograph of United States president Donald Trump
A big mat with a photograph of United States president Donald Trump
A mat with a photographic print as part of the ‘Jump Trump’ photo installation by artists Thomas Mailaender and Erik Kessels. Photo: Ander Gillenea/AFP/Getty Images

Marker

Pop business for the intelligent reader. A publication from Medium.

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