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Pop business for the intelligent reader. A publication from Medium.

Panera

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Off Brand

If Panera thinks it can sell $8.99 subscriptions, who can’t?

Would you subscribe to a coffee? No, not a monthly box of fancy ground coffee in the mail — although obviously that’s a thing. What about an everyday cup of coffee from a mass-casual chain. Like Panera. Because now that’s a thing, too.

If you “subscribe” to MyPanera+ Coffee, for $8.99 a month, you get unlimited coffee (or tea) at the pervasive sandwich chain. Panera CEO Niren Chaudhary told Business Insider that this subscription experiment may be just the beginning. “We have started the journey off with coffee, but we are going to be watching very carefully what kinds of…

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Pop business for the intelligent reader. A publication from Medium.

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