Fifteen years ago, as Silicon Valley was recovering from the dot-com bust, David Hornik, a long-time VC at August Capital, started seeing a recurring theme in pitches from startup founders: overt references to a new term called “the long tail.” A typical pitch deck included a slide showing a stylized sales graph taken straight from a 2004 Wired magazine article by that name, written by the magazine’s editor-in-chief at the time, Chris Anderson.
Like most people, Goldie Chan turned to LinkedIn because she was out of work.
It was the end of 2017, and after years of working in digital marketing, she was taking a one-month sabbatical before she figured out what to do next. Scrolling through her LinkedIn feed, which at the time was mostly filled with job updates and the occasional news link, she saw a video icon next to the share box. LinkedIn was starting to experiment with native video content, and she had been invited to join the private beta.
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