All Tomorrow’s Parties: Inside Soho House’s Post-Pandemic Comeback Play

When Nick Jones, the founder of Soho House, the chain of swank private member clubs, began plotting his invasion of Hong Kong more than a decade ago, he never could have predicted how bad the timing of its actual debut would be. The city, a former colony of the British Crown, was home to a booming economy, and a thriving urban creative elite — the type to which the London-based club has long catered. Meanwhile, the 50-year “one country, two systems” deal under which Great Britain had transferred sovereignty back to China wasn’t set to expire until 2047.

By the…