Sign in

Marker
Pop business for the intelligent reader. A publication from Medium.

Sesame Street

In Marker. More on Medium.

An outsider CEO brought some much-needed fresh thinking to the beloved but troubled franchise

Sherrie Westin at the HBO Premiere of Sesame Street’s The Magical Wand Chase, posing with Big Bird, Elmo, and Cookie Monster.
Sherrie Westin at the HBO Premiere of Sesame Street’s The Magical Wand Chase, posing with Big Bird, Elmo, and Cookie Monster.
Photo: Slaven Vlasic/Stringer/Getty Images

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store