The greatest impediments to changes in our traditional roles seem to lie not in the visible world of conscious intent, but in the murky realm of the unconscious mind.
— Dr. Augustus Napier
The Zuck is obsessed with another Augustus, world-conquering emperor Augustus Caesar. But the boy-who-would-be-emperor has a problem, something standing between him and greater wealth and power. Not the Facebook board; he’s neutered that via dual-class shares. Not the government; his 900-person comms department, coupled with a massive increase in lobbying expenditures, has dispensed with that nuisance. The last remaining obstacle is the world itself … it’s distracting.
I Read It So You Don’t Have To is a series that gives you the TL;DR on a business book you want to read — but don’t have time to.
An Ugly Truth: Inside Facebook’s Battle for Domination by Sheera Frenkel and Cecilia Kang.
They’re a pair of investigative technology reporters at The New York Times, based out of San Francisco and D.C., respectively, whose distinctions include being finalists for the 2019 Pulitzer Prize for National Reporting and winners of the George Polk Award in recognition of their reporting on the social media giants.
489,000: That’s the percentage jump in job listings featuring the keyword “Creator” in their title since 2016.
The creator economy has become increasingly prevalent in recent years. Platforms like YouTube, Substack, Spotify, and TikTok have given creators the ability to monetize their videos, podcasts, and newsletters.
Medium has found a place within that model, too, giving professional and amateur writers alike the ability to share thoughts on the topics that most interest them. If they choose, those writers can earn money for sharing these thoughts.
Facebook plans to feed into the freelance route, rewarding creators with a total of $1…
Over the past few months, the popularity of Clubhouse, the invite-only, live-audio app, has reached a fever pitch, exploding to 2 million users and reaching a $1 billion valuation in January. The social media platform has proven to be a thriving microcosm for a certain set of Silicon Valley entrepreneurs and celebrity influencers, like Elon Musk.
Oh, Burger King, you can’t “Have it your way,” when it comes to Twitter etiquette.
By now you’ve likely seen Burger King U.K.’s tweet (it’s since been removed) that said, “Women belong in the kitchen.” On any normal day, this tweet would’ve been considered a huge miss. On International Women’s Day, well, you can imagine the reaction.
But wait. Hold up. Burger King U.K. had a plan, one their marketing team must’ve thought was brilliant.
The tweet was a setup for two more tweets that would explain the scarcity of female chefs and that Burger King U.K. …
If you’re prone to FOMO — that’s the Fear of Missing Out — there’s a new horror show in town.
The exclusive, invite-only social media app Clubhouse lets people gather in virtual rooms to talk in real time with real people about pretty much any subject you can think of — provided it’s on an iPhone. Launched less than a year ago, it was humming along mostly under the radar until the last month, when a couple of high-profile users hosted a couple of highly attended talks: for instance, Elon Musk chatting with Robinhood CEO Vlad Tenev on February 1…
“Underestimating Elon is not a good idea,” Bill Gates said on Kara Swisher’s podcast the other day. But really, at this point, who is underestimating Elon Musk? The man is everywhere, influencing everything (or trying to). In addition to hyping his own companies, he’s chiming in on cryptocurrency and “Gamestonk,” interrogating the CEO of Robinhood (and putting Clubhouse on the map in the process), separately inviting both Kanye West and Vladimir Putin for another Clubhouse appearance, and even slamming the operator of Texas’ power grid. And that’s just the past couple of weeks.
It’s tempting to believe that we have…
Every day, 187 million people open Twitter for news, entertainment, and a social connection. It is the real-time global communications network that sci-fi novelists envisioned. It is also a catalyst for conspiracy theories, a forum for hate speech, and a surprisingly lousy business.
In last week’s issue of New York magazine (February 1, 2021), I make the case that Twitter’s toxicity and subpar financial results are one and the same problem, amenable to one and the same solution. Fixing Twitter starts at the top — replacing an absentee CEO — and from there, changing the company’s business model. …
So much for Dry January. The new year began inauspiciously with the Slack outage on the first Monday back at work, and the chaos escalated rapidly from there with the storming of Capitol Hill, the second impeachment of President Trump, and fears over whether there would be a peaceful transition of power. Yes, 2021 has been so stressful that people everywhere quickly ditched their 31-day wellness and detox plans, reaching, instead, for their preferred alcoholic beverage of choice to numb their 2020 PTSD.
$1 million per day: That’s how much Snapchat has been distributing to creators on its platform through a program called Spotlight that the app debuted in November, Snapchat told the New York Times.
The Times also reports that under this program, some individual creators on Snapchat have earned up to $3 million for content that goes viral on the platform. Snapchat’s lavish payouts are a direct attempt to lure Gen-Z creators and eyeballs away from TikTok, which announced its own $200 million fund to pay creators last summer.
Snapchat has a head start over TikTok in North America, boasting 90…
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