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Pop business for the intelligent reader. A publication from Medium.

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Photo: Getty Images

Retail has endured one of its most difficult spells to date. The pandemic has ripped through the heart of the retail sector, severely reducing customer footprint and forcing periods of closure for stores not deemed essential. Many never reopened. A record 12,200 stores closed in the U.S. in 2020, and…

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Photo: Supreme/Stylecaster

Would you pay over $91,000 for a three-pack of Oreos?

Before you rush to answer “no!,” note that these are no ordinary Oreos. These are bright red, have the Supreme logo imprinted on them, and are very limited in quantity.

When the Supreme x Oreo crossover released on February 18…

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Photo: MadNew Balance

As part of its “MADE Responsibly” limited collection, New Balance recently released what can only be described as the ugliest shoe ever made — unless you count Crocs as a shoe. But this was more than a successful attempt to tap into a booming market using a scarcity-mindset marketing ploy.

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Photo: Aleks Dorohovich/Unsplash

Do you need to worry about how fresh your breath is when you’re at a distance from everyone around you and wearing a mouth-covering mask?

The answer is, no, you don’t. As the Hershey Company, one of the major players in the gum market, elegantly put it, “The functional need…

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Image credit: McDonald’s

This is shaping up to be the year of the fast-food rebrand. First, Burger King unveiled a sharply executed redesign on January 7, announcing a total revamp across the entire brand, from its logo and packaging design to an updated digital and social media presence. It was an immediate smash…

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Image credit: Burger King Corporation

The “Home of the Whopper” just had its first major redesign in 20 years, and it somehow manages to both effortlessly play to customer nostalgia while embracing new digital-first design trends. On January 7, Burger King announced that it had made sweeping changes to its brand, from its logo and…

Marker

Pop business for the intelligent reader. A publication from Medium.

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