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Marker
Pop business for the intelligent reader. A publication from Medium.

UX

In Marker. More on Medium.

Image of four iconic brands (Heinz ketchup, Campbell’s tomato soup, Hot Wheels, and Coca-Cola) with their trademark colours and unique fonts removed.

Marketers spent the last decade trying to turn mundane transactions into emotional joyrides. They failed.

  • A message to our customers about Covid-19
  • A message from Namecheap’s CEO
  • A message from AIR MILES regarding Covid-19
  • During these unprecedented times…


Off Brand

An Apple iOS feature proves that sometimes even the most well-intentioned nudge could use a rethink

Illustration: Tom Guilmard


Off Brand

Instead of intentionally hiding the ‘unsubscribe’ button, let customers leave gracefully. They might just come back.

Illustration: Tom Guilmard


Create strong culture, stay laser-focused on problems, and set wildly ambitious goals

Tips for new employees, painted on the walls during a hackathon. Mural: Andrea Nguyen, Jeany Ngo, Katie Chen; Photos: Lenny Rachitsky

Marker

Pop business for the intelligent reader. A publication from Medium.

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