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I Read It So You Don’t Have To

I Read It So You Don’t Have To is a series that gives you the TL;DR on a business book you want to read — but don’t have time to.

What did I read?

The Cult of We: WeWork and the Great Start-Up Delusion by Eliot Brown and Maureen Farrell.

So who are Eliot Brown and Maureen Farrell?

Eliot Brown is a…

No Mercy No Malice

Real estate is an awesome gig.

For starters, the supply of fertile land (urban centers) is finite, but the source of demand keeps growing (more people/capital moving to cities). On top of that, we’ve granted real estate development such favorable tax treatment that it is nearly immune from taxation. Even…

A man wearing a face mask walks past the front of a WeWork building in Tokyo.
Photo: Kazuhiro Nogi/AFP/Getty Images

As of December, WeWork was weeks away from running out of cash, according to Marcelo Claure, the company’s executive chairman. This was less than a year after WeWork’s valuation rose to a high of $47 billion in January 2019, before plummeting to $8 billion in October after a disastrous attempt…

Photo: David Dee Delgado/Getty Images

AsAs Marker reported last week, WeWork employees have been stuck in a state of purgatory for months as the troubled co-working space company weighed massive layoffs. Deliverance, if you can call it that, finally came on Thursday when the company laid off nearly 2,400 employees globally. …

Illustrations: Xavier Lalanne-Tauzia

“I“If I’m going to get laid off, it will probably be next week,” a WeWork employee told me recently with the frankness of someone who has come to terms with a terminal diagnosis.

In Slack, on WhatsApp, and in other group chats, he and his 15,000 colleagues are buzzing about…

Illustrations: Shira Inbar

OOver the last decade, as Adam Neumann built the co-working startup WeWork into a global office space juggernaut — and, for one heady interval, the most valuable venture-backed entity on the planet — the wispy, longhaired co-founder and CEO has cited a number of inspirations for the company’s enlightened approach…

Four illustrated characters representing WeWork, Juul, Tesla, and Uber are in various poses, with smirks on their faces.
Illustration: Mica Warren

OhOh to be a heedless startup founder in an unregulated space. To tromp on legacy players, ignore norms and rules, and generally move fast and break things, as Mark Zuckerberg put it a decade ago. To be not just part of a new company, but to lead a mission, a…


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