Number Crunch

Talk Radio Can’t Keep Up With Podcasts — or Clubhouse

Rush Limbaugh dominated a medium that has fallen out of favor with younger audiences

Number Crunch logo with the text “4.3%: Percentage of radio listeners age 18 to 34 who tune in to talk stations. Source: Washington Post” with a background illustration of an equalizer panel.

4.3%: That’s the percentage of the radio audience in the 18-to-34 age bracket who tuned in to talk radio during an average 15-minute segment in 2019, according to Nielsen Research data…