Taylor Swift vs. Music: How She Conquered the Business Her Way

Taylor Swift has fought many battles in her career. With the success of ‘Red (Taylor’s Version)’ the singer has mastered more than music.

Michael Beausoleil
Marker

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Taylor Swift in front of a backdrop of $100 bills
Image of Taylor Swift via Chelsea Lauren & Shutterstock

In true Taylor Swift fashion, she’s back and she reached the top of the charts.

Red (Taylor’s Version) has become Taylor Swift’s 10th #1 album on the Billboard 200 charts. The 30-track re-release enters the chart nine years after Red’s original release, and it’s spawned the #1 single “All Too Well (10 Minute Version).”

The re-release is a personal accomplishment for her. The star signed a record contract early into her career with Big Machine Records. Her label owned the masters to her first six albums, then Swift signed a new deal with one of Universal’s labels: Republic Records. After the transition, Big Machine Records was bought by Scooter Braun, a man who Swift has labeled a bully.

So, Taylor decided to take matters into her own hands. She can’t eliminate her old record contract, but she can re-record her first six albums. She might not have the masters to the songs, but she had mastered the materials. In this regard, Taylor has challenged the music industry and created an environment where artists have more control.

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