Tech Is Ignoring a Huge Untapped Market: Older People

Older folks are poorly represented in tech — and it shows in its designs

horthair businesswoman sitting on the back seat
Photo: MixMedia

There are a variety of ways both apps and physical technology can be created with older users in mind, without alienating younger users.

A lesson from ride-sharing services

How products can be better designed for older users

1. Include older folks in the design and development process.

When designing and building products for the general public, those across the age spectrum should be involved.

2. Design products specifically for older folks.

Speculative fiction and Afrofuturist writer. Software engineer. US-based; globally oriented. I think and write about building new worlds.

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