Tesla’s Cybertruck Has a Huge Cowboy Problem
Can Tesla and Rivian convince practical Ford-loving pickup drivers to buy their futuristic machismo machines?
Published in
16 min readFeb 5, 2020
It just doesn’t make sense to buy a car, to hear Mike Canada tell it. “You gotta have a truck,” says the expansively bearded 64-year-old who owns a cluttered, sprawling antique and collectibles shop on the…
