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An illustration of cowboy characters with lassos driving Tesla Cybertrucks.

Tesla’s Cybertruck Has a Huge Cowboy Problem

Can Tesla and Rivian convince practical Ford-loving pickup drivers to buy their futuristic machismo machines?

ItIt just doesn’t make sense to buy a car, to hear Mike Canada tell it. “You gotta have a truck,” says the expansively bearded 64-year-old who owns a cluttered, sprawling antique and collectibles shop on the…




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David H. Freedman

David H. Freedman

David is a Boston-based science writer. The most recent of his five books is WRONG, about the problems with medical research and other expertise.

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