Published in


/ Getty Images

The $99 billion pet-retail economy is booming, thanks to a surge in pandemic puppies and kittens: ’s shares have more than doubled since the start of the year, rebranded itself as a health and wellness company ahead of its IPO, and dog-supplies startup, , recently announced it would go public in a $1.6 billion deal.

As Minyoung Lee wrote in The Bold Italic, the majority of America’s pet parents are millennials who find comfort and stability in their “fur children”…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

My Captain, my King

GMOs That Actually Matter

Building Empathy with Dog

Safe Dog Keeping During Festival

Dogs Have Owners, Cats Have Staff

My unforgettable liger experience The other day I was with my sister talking and chatting…

Losing Your Best Friend

Toby Obituary

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Gloria Oh

Gloria Oh

Senior Editor, Medium. Founding Editor of Index. Previously, The Atlantic.

More from Medium

Peloton Plummets as the Pandemic Puts Pause to Production

CDFI’s Put the “S” in ESG

A Conversation with Joshua T Berglan & Erez Agam

Tech’s Great Resignation Hides an Ugly Truth