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The $99 billion pet-retail economy is booming, thanks to a surge in pandemic puppies and kittens: ’s shares have more than doubled since the start of the year, rebranded itself as a health and wellness company ahead of its IPO, and dog-supplies startup, , recently announced it would go public in a $1.6 billion deal.

As Minyoung Lee wrote in The Bold Italic, the majority of America’s pet parents are millennials who find comfort and stability in their “fur children”…

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Gloria Oh

Gloria Oh

Senior Editor, Medium. Founding Editor of Index. Previously, The Atlantic.

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