Marker
Published in

Marker

/ Getty Images

The $99 billion pet-retail economy is booming, thanks to a surge in pandemic puppies and kittens: ’s shares have more than doubled since the start of the year, rebranded itself as a health and wellness company ahead of its IPO, and dog-supplies startup, , recently announced it would go public in a $1.6 billion deal.

As Minyoung Lee wrote in The Bold Italic, the majority of America’s pet parents are millennials who find comfort and stability in their “fur children”…

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Some non-native species in the United Kingdom

I Thought I Never Loved My Cat. Then He Suddenly Died.

Are Maltese Shih Tzu mix good dogs?

Are Maltese Shih Tzu mix good dogs?

I’m back to being chopped liver to my cats.

What kind of dog is Scooby doo?

What kind of dog is Scooby doo?

Through the eyes of Mao (my cat)

Download In >PDF Step by Step Drawing Fat Pets For Kids: How to Draw Book For Kids, Dogs, Cats…

I Wanted to Punch My Neighbor in The Face

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Gloria Oh

Gloria Oh

Senior Editor, Medium. Founding Editor of Index. Previously, The Atlantic.

More from Medium

Building Agricultural Resilience Through Agroecology

Carbon Neutrality: This Century’s Biggest Opportunity

Want Less Polarization? Stop Talking and Start Building

Anti-disruption Strategy: A Few Thoughts