The Business Case Against Gut Decisions

What business leaders can learn from chess players and firefighters about when to rely on intuition

A broker contemplating and holding up a phone while watching his computer.
Photo: Yellow Dog Productions/The Image Bank/Getty Images

When you should — and shouldn’t — trust your gut

In fields of extremely low validity, the intuition of experts is totally worthless.

The challenge of making strategic decisions

Except for some undisputed successes or egregious mistakes, feedback on your past strategic decisions is seldom unambiguous and never quick.

From the book You’re About to Make a Terrible Mistake! by Olivier Sibony, Copyright © 2020 by Olivier Sibony. Reprinted by permission of Little, Brown Spark, USA, and Swift Press, UK. All rights reserved.

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