Number Crunch
The Creator Economy is Booming
Since 2016, employers have been seeking creators at a much higher rate
489,000: That’s the percentage jump in job listings featuring the keyword “Creator” in their title since 2016.
The creator economy has become increasingly prevalent in recent years. Platforms like YouTube, Substack, Spotify, and TikTok have given creators the ability to monetize their videos, podcasts, and newsletters.
Medium has found a place within that model, too, giving professional and amateur writers alike the ability to share thoughts on the topics that most interest them. If they choose, those writers can earn money for sharing these thoughts.
Facebook plans to feed into the freelance route, rewarding creators with a total of $1 billion through 2022. Through both the Facebook and Instagram apps, creators will be rewarded for posting videos and livestreaming games.
Facebook joins Snapchat, TikTok, and YouTube as social media sites to incentivize creators for using their platforms.
The creator economy is comprised of mostly freelancers, but traditional employers need creative minds, too. Many companies small and large have turned to social media to get their brand out there. They need creators…
