Number Crunch

The Creator Economy is Booming

Since 2016, employers have been seeking creators at a much higher rate

Dylan Hughes
Marker
Published in
2 min readJul 14, 2021

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489,000: That’s the percentage jump in job listings featuring the keyword “Creator” in their title since 2016.

The creator economy has become increasingly prevalent in recent years. Platforms like YouTube, Substack, Spotify, and TikTok have given creators the ability to monetize their videos, podcasts, and newsletters.

Medium has found a place within that model, too, giving professional and amateur writers alike the ability to share thoughts on the topics that most interest them. If they choose, those writers can earn money for sharing these thoughts.

Facebook plans to feed into the freelance route, rewarding creators with a total of $1 billion through 2022. Through both the Facebook and Instagram apps, creators will be rewarded for posting videos and livestreaming games.

Facebook joins Snapchat, TikTok, and YouTube as social media sites to incentivize creators for using their platforms.

The creator economy is comprised of mostly freelancers, but traditional employers need creative minds, too. Many companies small and large have turned to social media to get their brand out there. They need creators to help appeal to consumers.

A May search of nearly three million job listings turned up just about 0.23% geared towards creators. Those listings, however, were coming from the likes of Amazon, Google, Spotify, Adidas, and Bytedance — parent of TikTok — among other large companies.

That small number shows that the creator economy is still mostly comprised of freelancers, but who the job listings are coming from shows that massive corporations are recognizing the importance of creative minds.

Some of these job listings are also geared at making products and services for creators, such as data analytics tracking or partnership management.

Today’s creators seem to gravitate towards the route of freelancing where ad revenue and partnership money keeps them afloat rather than traditional jobs within a company.

The trend upwards in creative positions shows that what many may consider as hobbies that would be “impractical” as a career can be just the opposite of that.

The creator economy may never become more than a bit segment of the overall economy, but its increase in relevance is a great thing for any creative thinker out there.

Follow Dylan Hughes for writing on business, electric vehicles, crypto, and more.

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Dylan Hughes
Marker
Writer for

Two-time self-development author writing on whatever interests me. Follow me on Instagram: chyaboidylan