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When Technical Knowledge Becomes a Trap for Founders

An excerpt from the classic business book ‘The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It’

A photo of a frustrated entrepreneur sitting at his desk, pinching his eyelids.
Photo: PeopleImages/Getty Images

Where were you before you started your business? (Or, if you’re thinking about going into business, where are you now?)

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Pop business for the intelligent reader. A publication from Medium.

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Michael E. Gerber

Michael E. Gerber

Michael E. Gerber is the author of the NY Times mega-bestseller, “The E-Myth Revisited”, and 19 industry-specific E-Myth Vertical books.

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