Published in


When Technical Knowledge Becomes a Trap for Founders

An excerpt from the classic business book ‘The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It’

A photo of a frustrated entrepreneur sitting at his desk, pinching his eyelids.

Where were you before you started your business? (Or, if you’re thinking about going into business, where are you now?)



Pop business for the intelligent reader. A publication from Medium.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Michael E. Gerber

Michael E. Gerber is the author of the NY Times mega-bestseller, “The E-Myth Revisited”, and 19 industry-specific E-Myth Vertical books.