Published in

Marker

Nov 25, 2019

22 min read

Illustrations: Eva Cremer

The Cutthroat Battle Between S’well and Its Bougie Water Bottle Copycats

Entrepreneur Sarah Kauss built a thriving $100 million business — but she never imagined the hell she’d find on the other side

Sarah Kauss makes water bottles. Those bottles hold liquid. That’s it. That’s what your average person might think. But when Kauss…

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Stephanie Clifford

Stephanie Clifford

Journalist covering criminal justice and business; novelist (NYT bestseller Everybody Rise). Latest: https://marker.medium.com/inside-the-surreal-and-emotional-

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