Illustrations: Eva Cremer

The Cutthroat Battle Between S’well and Its Bougie Water Bottle Copycats

Entrepreneur Sarah Kauss built a thriving $100 million business — but she never imagined the hell she’d find on the other side

Stephanie Clifford
Published in
22 min readNov 25, 2019

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SSarah Kauss makes water bottles. Those bottles hold liquid. That’s it. That’s what your average person might think. But when Kauss…

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Stephanie Clifford
Marker

Journalist covering criminal justice and business; novelist (NYT bestseller Everybody Rise). Latest: https://marker.medium.com/inside-the-surreal-and-emotional-