The Cutthroat Battle Between S’well and Its Bougie Water Bottle Copycats
Entrepreneur Sarah Kauss built a thriving $100 million business — but she never imagined the hell she’d find on the other side
Published in
22 min readNov 25, 2019
Sarah Kauss makes water bottles. Those bottles hold liquid. That’s it. That’s what your average person might think. But when Kauss…