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The End of the Booming Mask Economy Is Near

From Gap to Vistaprint, companies are betting on masks to save them. But what happens when the bubble pops?

Illustration: Bráulio Amado

If you arrived at the Vistaprint website looking to bulk-order some promotional pens or business cards or other swag you could send en masse to your remote staff as a morale boost and accidentally landed on its…




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Adam Bluestein

Adam Bluestein

I write about business, science, and things that people do for fun. Work published in Fast Company, Inc., Men’s Journal, Proto, Marker. Vermonter by choice.

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