The End of the Booming Mask Economy Is Near

From Gap to Vistaprint, companies are betting on masks to save them. But what happens when the bubble pops?

Adam Bluestein
Marker

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Illustration: Bráulio Amado

If you arrived at the Vistaprint website looking to bulk-order some promotional pens or business cards or other swag you could send en masse to your remote staff as a morale boost and accidentally landed on its…

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Adam Bluestein
Marker

I write about business, science, and things that people do for fun. Work published in Fast Company, Inc., Men’s Journal, Proto, Marker. Vermonter by choice.