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Marker

What Everyone Got Wrong About ‘the Long Tail’

A decade and a half after the publication of Chris Anderson’s book, most creators have lost out to the aggregators

Path traveling from present to past via computer screens. Credit cards, sunglasses, books, plants, and razors float through.
Illustration: Kate Dehler

Fifteen years ago, as Silicon Valley was recovering from the dot-com bust, David Hornik, a long-time VC at August Capital, started seeing a recurring theme in pitches from startup founders: overt…

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Marina Krakovsky

Marina Krakovsky

Reporter | Ghostwriter | Book Coach. Author of THE MIDDLEMAN ECONOMY (Palgrave Macmillan). Into: cool ideas in the social sciences. www.marinakrakovsky.com