What Everyone Got Wrong About ‘the Long Tail’

A decade and a half after the publication of Chris Anderson’s book, most creators have lost out to the aggregators

Marina Krakovsky
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Path traveling from present to past via computer screens. Credit cards, sunglasses, books, plants, and razors float through.
Illustration: Kate Dehler

Fifteen years ago, as Silicon Valley was recovering from the dot-com bust, David Hornik, a long-time VC at August Capital, started seeing a recurring theme in pitches from startup founders: overt…

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Marina Krakovsky
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Reporter | Ghostwriter | Book Coach. Author of THE MIDDLEMAN ECONOMY (Palgrave Macmillan). Into: cool ideas in the social sciences. www.marinakrakovsky.com