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The Future of Digital Retail Is So Bright You Gotta Wear Shades

DTC companies are turning to physical retail in an attempt to prove they are more than just hype

Ajay Suresh from New York, NY, USA, CC BY 2.0 via Wikimedia Commons

“They make your forehead look big,” my straight-shooting wife belted out with a chuckle. “Okay…” I said, slightly offended. “How about these glasses?” hoping for a more confidence-building…




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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.

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